AI Impacts in Digital Consumer Behavior

By Thomas Heinrich Musiolik, Raul Villamarin Rodriguez, Hemachandran Kannan

AI Impacts in Digital Consumer Behavior

By Thomas Heinrich Musiolik, Raul Villamarin Rodriguez, Hemachandran Kannan

£238 Elsewhere ~~£322.00~~ Save £84.00 (26%)

Handbook of Research on AI and Machine Learning Applications in Customer Support and Analytics

By Md Shamim Hossain, Ree Chan Ho, Goran Trajkovski

Handbook of Research on AI and Machine Learning Applications in Customer Support and Analytics

By Md Shamim Hossain, Ree Chan Ho, Goran Trajkovski

£239 Elsewhere ~~£322.00~~ Save £83.00 (26%)

Ethical AI and Data Management Strategies in Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

By Shefali Saluja, Varun Nayyar, Kuldeep Rojhe, Sandhir Sharma

Ethical AI and Data Management Strategies in Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

By Shefali Saluja, Varun Nayyar, Kuldeep Rojhe, Sandhir Sharma

£120 Elsewhere ~~£223.00~~ Save £103.00 (46%)

Marketing AI(TM) (From Automation to Revenue Performance Marketing)

By Roberts, Stevan, Grdodian, Greg

Marketing AI(TM) (From Automation to Revenue Performance Marketing)

By Roberts, Stevan, Grdodian, Greg

£20.44

2

AI-Based Data Analytics (Applications for Business Management)

By Kiran Chaudhary, Mansaf Alam

AI-Based Data Analytics (Applications for Business Management)

By Kiran Chaudhary, Mansaf Alam

£73.71

Ethical AI and Data Management Strategies in Marketing

By Shefali Saluja, Varun Nayyar, Kuldeep Rojhe

Ethical AI and Data Management Strategies in Marketing

By Shefali Saluja, Varun Nayyar, Kuldeep Rojhe

£218 Elsewhere ~~£292.00~~ Save £74.00 (25%)

Strategic Brand Management in the Age of AI and Disruption

By Zahid Hussain, Mohamad-Noor Salehhuddin Sharipudin, Ahmad Albattat

Strategic Brand Management in the Age of AI and Disruption

By Zahid Hussain, Mohamad-Noor Salehhuddin Sharipudin, Ahmad Albattat

£214 Elsewhere ~~£233.05~~ Save £19.05 (8%)

Strategic Brand Management in the Age of AI and Disruption

By Zahid Hussain, Mohamad-Noor Salehhuddin Sharipudin, Ahmad Albattat

Strategic Brand Management in the Age of AI and Disruption

By Zahid Hussain, Mohamad-Noor Salehhuddin Sharipudin, Ahmad Albattat

£163 Elsewhere ~~£169.61~~ Save £6.61 (4%)

Voice Marketing (Harnessing the Power of Conversational AI to Drive Customer Engagement)

By Minsky, Laurence, Westwater, Susan, Scot Westwater

Voice Marketing (Harnessing the Power of Conversational AI to Drive Customer Engagement)

By Minsky, Laurence, Westwater, Susan, Scot Westwater

£58.59

Voice Marketing (Harnessing the Power of Conversational AI to Drive Customer Engagement)

By Minsky, Laurence, Fahey, Colleen, Scot Westwater, Colleen Fahey

Voice Marketing (Harnessing the Power of Conversational AI to Drive Customer Engagement)

By Minsky, Laurence, Fahey, Colleen, Scot Westwater, Colleen Fahey

£25.87

Loyalty Management (Driving Engagement with Loyalty Programs and Customer Experience)

By Cristina Ziliani, Marco Ieva

Loyalty Management (Driving Engagement with Loyalty Programs and Customer Experience)

By Cristina Ziliani, Marco Ieva

£38.91 Elsewhere ~~£43.99~~ Save £5.08 (12%)

Loyalty Management (Driving Engagement with Loyalty Programs and Customer Experience)

By Cristina Ziliani, Marco Ieva

Loyalty Management (Driving Engagement with Loyalty Programs and Customer Experience)

By Cristina Ziliani, Marco Ieva

£114 Elsewhere ~~£150.00~~ Save £36.00 (24%)

Machine Learning and Generative AI for Marketing (Take your data-driven marketing strategies to the next level using Python)

By Yoon Hyup Hwang, Nicholas C. Burtch

Machine Learning and Generative AI for Marketing (Take your data-driven marketing strategies to the next level using Python)

By Yoon Hyup Hwang, Nicholas C. Burtch

£35.77 Elsewhere ~~£37.99~~ Save £2.22 (6%)

Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014)

By Jaafar Pyeman, Wan Edura Wan Rashid, Azlina Hanif

Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014)

By Jaafar Pyeman, Wan Edura Wan Rashid, Azlina Hanif

£128

Driving Green Marketing in Fashion and Retail (Advances in Marketing, Customer Relationship Management, and E-Services)

By Theodore K. Tarnanidis, Evridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis

Driving Green Marketing in Fashion and Retail (Advances in Marketing, Customer Relationship Management, and E-Services)

By Theodore K. Tarnanidis, Evridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis

£165 Elsewhere ~~£223.00~~ Save £58.00 (26%)

Data Science for Fundraising (Build Data-Driven Solutions Using R)

By Nandeshwar, Ashutosh R, Rodger, Devine

Data Science for Fundraising (Build Data-Driven Solutions Using R)

By Nandeshwar, Ashutosh R, Rodger, Devine

£39.72

10

The New Rules of Marketing & PR (How to Use Content Marketing, Ai, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly)

By Scott, David Meerman

The New Rules of Marketing & PR (How to Use Content Marketing, Ai, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly)

By Scott, David Meerman

£18.85 Elsewhere ~~£24.99~~ Save £6.14 (25%)

Handbook of Service Science, Volume II (Service Science (Research and Innovations in the Service Economy))

By Paul P. Maglio, Cheryl A. Kieliszewski, James C. Spohrer

Handbook of Service Science, Volume II (Service Science (Research and Innovations in the Service Economy))

By Paul P. Maglio, Cheryl A. Kieliszewski, James C. Spohrer

£197 Elsewhere ~~£219.99~~ Save £22.99 (10%)

Handbook of Service Science, Volume II (Service Science (Research and Innovations in the Service Economy))

By Paul P. Maglio, Cheryl A. Kieliszewski, James C. Spohrer, Kelly Lyons

Handbook of Service Science, Volume II (Service Science (Research and Innovations in the Service Economy))

By Paul P. Maglio, Cheryl A. Kieliszewski, James C. Spohrer, Kelly Lyons

£197 Elsewhere ~~£219.99~~ Save £22.99 (10%)

Common Data Sense for Professionals (A Process-Oriented Approach for Data-Science Projects)

By Jugulum, Rajesh

Common Data Sense for Professionals (A Process-Oriented Approach for Data-Science Projects)

By Jugulum, Rajesh

£18.09 Elsewhere ~~£25.99~~ Save £7.90 (30%)

Common Data Sense for Professionals (A Process-Oriented Approach for Data-Science Projects)

By Jugulum, Rajesh

Common Data Sense for Professionals (A Process-Oriented Approach for Data-Science Projects)

By Jugulum, Rajesh

£98.27 Elsewhere ~~£115.00~~ Save £16.73 (15%)

Visual Marketing (A Practical Guide to the Science of Branding & Retailing)

By Barbara E. Kahn, Elizabeth N. Johnson

Visual Marketing (A Practical Guide to the Science of Branding & Retailing)

By Barbara E. Kahn, Elizabeth N. Johnson

£34.64 Elsewhere ~~£39.99~~ Save £5.35 (13%)

Visual Marketing (A Practical Guide to the Science of Branding & Retailing)

By Barbara E. Kahn, Elizabeth N. Johnson

Visual Marketing (A Practical Guide to the Science of Branding & Retailing)

By Barbara E. Kahn, Elizabeth N. Johnson

£139 Elsewhere ~~£145.00~~ Save £6.00 (4%)

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