Decoding Consumer Behavior Using the Insight Equation and AI Marketing

By Arjun J. Nair, Sridhar Manohar, Amit Mittal

Decoding Consumer Behavior Using the Insight Equation and AI Marketing

By Arjun J. Nair, Sridhar Manohar, Amit Mittal

£134 Elsewhere ~~£139.46~~ Save £5.46 (4%)

AI-Powered Ecommerce (How Machine Learning Is Transforming Online Shopping)

By Ramgopal Prajapat

AI-Powered Ecommerce (How Machine Learning Is Transforming Online Shopping)

By Ramgopal Prajapat

£29.25 Elsewhere ~~£44.99~~ Save £15.74 (35%)

Voice Marketing (Harnessing the Power of Conversational AI to Drive Customer Engagement)

By Minsky, Laurence, Westwater, Susan, Scot Westwater

Voice Marketing (Harnessing the Power of Conversational AI to Drive Customer Engagement)

By Minsky, Laurence, Westwater, Susan, Scot Westwater

£58.59

Voice Marketing (Harnessing the Power of Conversational AI to Drive Customer Engagement)

By Minsky, Laurence, Fahey, Colleen, Scot Westwater, Colleen Fahey

Voice Marketing (Harnessing the Power of Conversational AI to Drive Customer Engagement)

By Minsky, Laurence, Fahey, Colleen, Scot Westwater, Colleen Fahey

£25.87

Machine Learning and Generative AI for Marketing (Take your data-driven marketing strategies to the next level using Python)

By Yoon Hyup Hwang, Nicholas C. Burtch

Machine Learning and Generative AI for Marketing (Take your data-driven marketing strategies to the next level using Python)

By Yoon Hyup Hwang, Nicholas C. Burtch

£35.76 Elsewhere ~~£37.99~~ Save £2.23 (6%)

E-Commerce, Marketing, and Consumer Behavior in the AI Era (Advances in Electronic Commerce)

By Ahmed J. Obaid, Adriana Burlea-Schiopoiu, Bharat Bhushan

E-Commerce, Marketing, and Consumer Behavior in the AI Era (Advances in Electronic Commerce)

By Ahmed J. Obaid, Adriana Burlea-Schiopoiu, Bharat Bhushan

£109 Elsewhere ~~£113.08~~ Save £4.08 (4%)

Strategies for E-Commerce Data Security (Cloud, Blockchain, AI, and Machine Learning (Advances in Web Technologies and Engineering))

By Pawan Kumar Goel

Strategies for E-Commerce Data Security (Cloud, Blockchain, AI, and Machine Learning (Advances in Web Technologies and Engineering))

By Pawan Kumar Goel

£286 Elsewhere ~~£297.76~~ Save £11.76 (4%)

The New Rules of Marketing & PR (How to Use Content Marketing, Ai, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly)

By Scott, David Meerman

The New Rules of Marketing & PR (How to Use Content Marketing, Ai, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly)

By Scott, David Meerman

£18.35 Elsewhere ~~£24.99~~ Save £6.64 (27%)

Design Science Research. Cases (Progress in IS)

By Jan vom Brocke, Alan Hevner, Alexander Maedche

Design Science Research. Cases (Progress in IS)

By Jan vom Brocke, Alan Hevner, Alexander Maedche

£118 Elsewhere ~~£139.99~~ Save £21.99 (16%)

Design Science Research. Cases (Progress in IS)

By Jan vom Brocke, Alan Hevner, Alexander Maedche

Design Science Research. Cases (Progress in IS)

By Jan vom Brocke, Alan Hevner, Alexander Maedche

£118 Elsewhere ~~£139.99~~ Save £21.99 (16%)

Innovations in Information and Communication Technologies (IICT-2020) (Proceedings of International Conference on ICRIHE - 2020, Delhi, India: IICT-2020 (Advances in Science, Technology & Innovation))

By Pradeep Kumar Singh, Zdzislaw Polkowski, Sudeep Tanwar, Sunil Kumar Pandey

Innovations in Information and Communication Technologies (IICT-2020) (Proceedings of International Conference on ICRIHE - 2020, Delhi, India: IICT-2020 (Advances in Science, Technology & Innovation))

By Pradeep Kumar Singh, Zdzislaw Polkowski, Sudeep Tanwar, Sunil Kumar Pandey

£140 Elsewhere ~~£179.99~~ Save £39.99 (22%)

The Role of Digital Technologies in Shaping the Post-Pandemic World (21st IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2022, Newcastle upon Tyne, UK, September 13-14, 2022, Proceedings (Lecture Notes in Computer Science))

By Savvas Papagiannidis, Eleftherios Alamanos, Suraksha Gupta, Yogesh K. Dwivedi

The Role of Digital Technologies in Shaping the Post-Pandemic World (21st IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2022, Newcastle upon Tyne, UK, September 13-14, 2022, Proceedings (Lecture Notes in Computer Science))

By Savvas Papagiannidis, Eleftherios Alamanos, Suraksha Gupta, Yogesh K. Dwivedi

£78.91 Elsewhere ~~£89.99~~ Save £11.08 (12%)

Business Process Management (22nd International Conference, BPM 2024, Krakow, Poland, September 1–6, 2024, Proceedings (Lecture Notes in Computer Science))

By Andrea Marrella, Manuel Resinas, Mieke Jans, Michael Rosemann

Business Process Management (22nd International Conference, BPM 2024, Krakow, Poland, September 1–6, 2024, Proceedings (Lecture Notes in Computer Science))

By Andrea Marrella, Manuel Resinas, Mieke Jans, Michael Rosemann

£65.28 Elsewhere ~~£69.99~~ Save £4.71 (7%)

Advances in Object-Oriented Information Systems (OOIS 2002 Workshops, Montpellier, France, September 2, 2002 : Proceedings (Lecture Notes in Computer Science))

By Jean-Michel Bruel, Zohra Bellahsene

Advances in Object-Oriented Information Systems (OOIS 2002 Workshops, Montpellier, France, September 2, 2002 : Proceedings (Lecture Notes in Computer Science))

By Jean-Michel Bruel, Zohra Bellahsene

£45.53

The Routledge Handbook of Digital Consumption (Routledge International Handbooks)

By Rosa Llamas, Russell Belk

The Routledge Handbook of Digital Consumption (Routledge International Handbooks)

By Rosa Llamas, Russell Belk

£144 Elsewhere ~~£220.00~~ Save £76.00 (35%)

The Routledge Handbook of Digital Consumption (Routledge International Handbooks)

By Rosa Llamas, Russell Belk

The Routledge Handbook of Digital Consumption (Routledge International Handbooks)

By Rosa Llamas, Russell Belk

£42.83

Machine Learning for Managers

By Geertsema, Paul

Machine Learning for Managers

By Geertsema, Paul

£30.53 Elsewhere ~~£32.99~~ Save £2.46 (7%)

Machine Learning for Managers

By Geertsema, Paul

Machine Learning for Managers

By Geertsema, Paul

£120 Elsewhere ~~£145.00~~ Save £25.00 (17%)

High-Impact Content Marketing (Strategies to Make Your Content Intentional, Engaging and Effective)

By Virji, Purna

High-Impact Content Marketing (Strategies to Make Your Content Intentional, Engaging and Effective)

By Virji, Purna

£21.95 Elsewhere ~~£26.99~~ Save £5.04 (19%)

High-Impact Content Marketing (Strategies to Make Your Content Intentional, Engaging and Effective)

By Virji, Purna

High-Impact Content Marketing (Strategies to Make Your Content Intentional, Engaging and Effective)

By Virji, Purna

£66.77 Elsewhere ~~£82.00~~ Save £15.23 (19%)

Brand Love (Building Strong Consumer-Brand Connections)

By Michael, Lydia

Brand Love (Building Strong Consumer-Brand Connections)

By Michael, Lydia

£24.58 Elsewhere ~~£26.99~~ Save £2.41 (9%)

Brand Love (Building Strong Consumer-Brand Connections)

By Michael, Lydia

Brand Love (Building Strong Consumer-Brand Connections)

By Michael, Lydia

£75.67 Elsewhere ~~£82.00~~ Save £6.33 (8%)

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