Gloria (Gina Rodriguez) drives to Tijuana, Mexico, to visit her best friend who is competing in the local "Miss Baja" beauty pageant. During a night out, her friend is abducted and Gloria finds herself a pawn in a dangerous game being played by the CIA, the DEA and a charismatic yet ruthless cartel kingpin. Finding a power she never knew she had, Gloria plays one organisation against the other as she seeks to rescue her friend. Surviving will require all of her cunning, inventiveness and strength.