Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time Amazon executives--with lessons and techniques you can apply to your own company, and career, right now.
In Working Backwards, two long-serving Amazon executives reveal the principles and practices that have driven the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of Amazon experience between them--much of it during the period of unmatched innovation that created products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services--Bryar and Carr offer unprecedented access to the Amazon way as it was developed and proven to be repeatable, scalable, and adaptable.
With keen analysis and practical steps for applying it at your own company--no matter the size--the authors illuminate how Amazon's fourteen leadership principles inform decision-making at all levels of the company. With a focus on customer obsession, long-term thinking, eagerness to invent, and operational excellence, Amazon's ground-level practices ensure these characteristics are translated into action and flow through all aspects of the business.
Working Backwards is both a practical guidebook and the story of how the company grew to become so successful. It is filled with the authors' in-the-room recollections of what "Being Amazonian" is like and how their time at the company affected their personal and professional lives. They demonstrate that success on Amazon's scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices--shared here for the very first time.
Whatever your talent, career or organization might be, find out how you can put Working Backwards to work for you.
Show moreWorking Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time Amazon executives--with lessons and techniques you can apply to your own company, and career, right now.
In Working Backwards, two long-serving Amazon executives reveal the principles and practices that have driven the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of Amazon experience between them--much of it during the period of unmatched innovation that created products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services--Bryar and Carr offer unprecedented access to the Amazon way as it was developed and proven to be repeatable, scalable, and adaptable.
With keen analysis and practical steps for applying it at your own company--no matter the size--the authors illuminate how Amazon's fourteen leadership principles inform decision-making at all levels of the company. With a focus on customer obsession, long-term thinking, eagerness to invent, and operational excellence, Amazon's ground-level practices ensure these characteristics are translated into action and flow through all aspects of the business.
Working Backwards is both a practical guidebook and the story of how the company grew to become so successful. It is filled with the authors' in-the-room recollections of what "Being Amazonian" is like and how their time at the company affected their personal and professional lives. They demonstrate that success on Amazon's scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices--shared here for the very first time.
Whatever your talent, career or organization might be, find out how you can put Working Backwards to work for you.
Show moreCOLIN BRYAR joined Amazon in 1998 -- four years after its founding -- and spent the next 12 years as part of Amazon's senior leadership team as Amazon grew from a domestic (US-only) seller of books to a global, multi-dimensional powerhouse and innovator. For two of his years at Amazon, Colin was "Chief of Staff" to Jeff Bezos, AKA "Jeff's shadow", during which he spent each day attending meetings, traveling with, and discussing business and life with Jeff. After Amazon, he and his family relocated to Singapore for two years where Colin served as Chief Operating Officer of e-commerce company RedMart, which was subsequently sold to Alibaba. Colin is co-founder of Working Backwards LLC where he coaches executives at both large and early-stage companies on how to implement the management practices developed at Amazon.
BILL CARR joined Amazon in 1999 and spent more than 15 years with the company. As Vice President of Digital Media, Bill launched and managed the company's global digital music and video businesses, including Amazon Music, Prime Video, and Amazon Studios. After Amazon, Bill was an Executive In Residence with Maveron, LLC, an early-stage, consumer-only venture capital firm. Bill later served as the Chief Operating Officer of OfferUp, the largest mobile marketplace for local buyers and sellers in the U.S. Today Bill is co-founder of Working Backwards LLC where he coaches executives at both large and early-stage companies on how to implement the management practices developed at Amazon.
"Rather than offering a dull catalog of the company's 14 leadership
principles and three implementation mechanisms, Mr. Bryar and Mr.
Carr provide concrete and accessible examples of how these are put
into practice across a range of functions, from hiring and
communications to organizational and product design." --New York
Times "[Working Backwards] should be read by anyone interested in
the real thing--the principles, processes and practices of 21st
century management and leadership." --Steve Denning, Forbes
"This book reads like a how-to guide, which perhaps is by design --
Bryar and Carr both were long-time Amazonians and their vantage
point is that of an enthusiast rather than a critic. To be sure,
Amazon offers much to admire....It's a safe bet Amazon's core
principles and practices will remain essentially intact, not
because Bezos will be watching from the executive suite but because
Bryar, Carr and legions of current managers at the company believe
in the Amazon way." --Associated Press "Bryar and Carr, both former
Amazon executives, take a detailed informative firsthand look at
the company's 'unique principles and processes.' ... they deliver
an information-packed guide to Amazon's success. Readers are sure
to extract lessons applicable to organizations large and small."
--Publishers Weekly "Jeff Bezos once told me that unlike Google or
Apple, 'Amazon doesn't have one big advantage, so we have to braid
a rope out of many small advantages.' Amazon has demonstrated again
and again that success doesn't result from one big stroke of genius
but from a set of clear business practices consistently and boldly
applied. Colin Bryar and Bill Carr dive deep into how Amazon has
become the company to study if you want to succeed in 21st-century
business." --Tim O'Reilly, owner of O'Reilly Media "For those
looking to change the world in ways (very) large and small via
innovation and business, my strong recommendation is to dive deeply
into Working Backwards. Bill and Colin have delivered a rarity of
immense value, which is a powerful, high judgment dissection of the
inputs to Amazon itself. I anticipate Working Backwards to quickly
become required reading in board rooms and classrooms around the
world." --Jason Kilar, Chief Executive Officer of WarnerMedia
"Colin Bryar and Bill Carr have operationalized the core management
practices that lie behind Amazon's success. In particular, their
insights into how any successful leader can focus on narrative and
metrics to take a short-cut to the truth are essential for any
leader in any industry. You'll want to have your highlighter ready
and keep this book close at hand for quick reference." --Kim Scott,
author of Radical Candor "Colin and Bill give us an insider's view
of Amazon during what was an extraordinary period of growth for the
organization. Having partnered with Amazon Web Services (AWS)
during my time at Red Hat and now at IBM, I can attest to their
unrelenting commitment to customers. Leaders who want to foster
customer obsession and drive operational excellence within their
organizations should read this book." --Jim Whitehurst, President,
IBM "Working Backwards serves as a blueprint enabling leaders to
implement guiding principles, operating rhythms and durable
mechanisms that allow teams to scale effectively, even as your
business expands at an accelerated clip. A must read for every
entrepreneur or business leader focused on driving growth."
--Mariana Garavaglia, Chief People & Business Operations Officer,
Peloton "Colin and Bill have captured the essence of what it means
at Amazon to start with the customer and work backwards. They both
held important leadership roles at critical moments in the
company's history that they've translated into interesting stories
and lessons for readers. I even plan to use it as a reference
myself." --Jeff Wilke, CEO, Worldwide Consumer, Amazon "Colin and
Bill very precisely captured the unique corporate culture of Amazon
and described many of the essential parts of Amazon's approach to
innovation. They offer a unique, insiders' view of the company with
many valuable lessons for large companies that want to reinvent
their business models as well as for startups that want to scale
rapidly. This is the definitive innovation playbook." --Serguei
Netessine, Vice Dean and Dhirubhai Ambani Professor of Innovation
and Entrepreneurship at The Wharton School
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