About the Author

Mark Roeder is in a unique position to write this book. He is an internationally published author whose previous works The Big Mo and Unnatural Selection were critically well received. He has a knack of tapping into the popular zeitgeist, and is able to explain complex behavioural phenomena in an engaging and entertaining way. His work is thoroughly researched and has been described by the Financial Times as ‘lucidly compelling’.

Reviews

"A thoughtful and illuminating book, combining elegant prose, intelligent analysis, acute psychological insight and a timely jeremiad against the temptation of business as usual."--Elizabeth Farrelly