Promotional Information

The Los Angeles Rams are open to helping promote the book, both over social media channels (987k Instagram, 861k Facebook, 907k Twitter), digital content, and possibly through events at their brand new SoFi Stadium, the state-of-the-art facility that is opening this summer.

Fox Sports will also help promote the book, through interviews and on-air content. They can push out messaging and content surrounding his appearances on their social media channels (1.1m Instagram, 9.6m Facebook, 2m Twitter) to drive pre-orders and book sales. 

Additionally, the NFL is committed to promoting the book. We have gotten a commitment from the NFL Throwback social media team (840k followers on Instagram, 337k followers on YouTube, and 178k on Twitter) to feature the book on their feeds leading into and during publication.

About the Author

Eric Dickerson is a Hall of Fame NFL running back and the greatest player in Los Angeles Rams history. He owns the single season rushing yards record, football's most hallowed mark, with 2,105 in 1984, and he accumulated 10,000 career rushing yards faster than any runner in league history. Born and raised in Sealy, Texas, Eric became the country's top recruit as a high school senior and committed to Southern Methodist University, where he anchored the famous "Pony Express" backfield. He is currently an analyst for FS1 and joined the Rams front office as Vice President of Business Development. He lives in Los Angeles.

. He was a 2015 finalist in national reporting for The Livingston Awards for Young Journalists. He lives in New Jersey.

Reviews

"There was no runner quite like Eric, and, it turns out, there's no author like him either. His life story has page after page of 'wow!' moments — and he's one of the best storytellers I've ever been around. Eric looked effortless as a runner, gliding through the defense. When I read his book I got the same feeling: The pages seemed to turn themselves. His story, from his account, reflects where we are today as a society: Divided, uncomfortable. People have to do a self-awareness check to determine who they are and where they stand on fundamental principles. Eric's story is his experience — people have to reckon with it, and nobody can deny it until they walk or run a mile in his shoes." — Emmitt Smith

"Dickerson scores points in his takedown of a system, then and now, that chews players up and spits them out.” —Kirkus

"Watch My Smoke is the story of a great athlete who deals with the problematic parts of sports and celebrity, and who does so in an open, memorable way." —Foreword Reviews

"Eric Dickerson has never shied away from telling the truth: About life in the NFL, about being a Black celebrity, about racism. You might not like what he's saying, but you know it’s true. Straight drink, no chaser." —Lawrence Taylor

"A strong sports memoir, Watch My Smoke balances biography and perspective with on-the-field action, making you feel what it’s like to compete at the highest level of sports. I’ve never felt closer to the field—and happier to be just a spectator—than through Dickerson’s in-game encounter with legendary New York Giants linebacker Lawrence Taylor. There’s self-aware humor (“the first Eric Dickerson recruiting war”) and Dickerson’s appreciation of the look of sports, which includes a terrific chapter about his singular sense of style when it comes to uniforms." —New City Lit

"Eric was one of the most graceful running backs ever to play in the NFL. It’s refreshing to know that as a writer and a friend, his integrity and sense of humor equals or surpasses that grace!" —Clyde Drexler

"Honestly, I hated watching Eric run — maybe that’s because he was a Ram and I was a 49er. But seriously, his style and grace were unique, and his upright running style, while criticized by many was damn fun to watch. Now that we’re friends, I can finally stomach watching old footage of him tearing us apart. Watch My Smoke is a great read. It’s the book football fans deserve about one of history’s greatest runners, and more importantly, my friend." —Joe Montana

"Eric is a lot like me: He's straight to the point and he tells you what he thinks, even if it's something you don't want to hear. We played in different eras but after meeting Eric I realized the similarities in our upbringings. I appreciate his friendship along with his straightforward and downhill approach with this book — which was the same approach as when he had the ball in his hands. Want to know the real Eric Dickerson? Read Watch My Smoke." —Terrell Owens

"In all the years I have known Eric Dickerson as a friend, and as an incredible Hall of Fame Football Player. I was stunned as he was revealing the level of racism that he encountered early in his life and how he rose above those circumstances. Eric sharing is the strength we need so our world can be changed going forward. Think about it, Eric's overcome every obstacle and still our country is affected by racism. My friend, I love you and I think you for sharing  your innermost thoughts, Watch My Smoke is courageous." —Nancy Lieberman

“As a newspaper columnist in Dallas, I spent a lot of time around Eric Dickerson’s SMU teams and always considered him a mysterious figure. Now, reading Watch My Smoke, I realize he was a shy kid from small-town Sealy, Texas wary of the mostly white media and haunted by the racism he experienced throughout his career. Now he spills it all in a book that reads nearly as fast as he was. Prepare for a jaw-dropper every other page.” —Skip Bayless

"As a running back, Eric Dickerson never tiptoed or showed any fear. As an author, he’s the exact same way: Fearless, and tough enough to take on any issue. He’s been one of my best friends since 1983, so I know that Eric will always tell you the truth." —Rickey Jackson