We're all in Sales now
Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and online dating profiles.
Relying on science, analysis and his trademark clarity of thought, Daniel Pink shows that sales isn't what it used to be. Then he provides a set of tools, tips, and exercises for succeeding on each new terrain: six new ways to pitch your idea, three ways to understand another's perspective, five frames that can make your message clearer, and much more.
We're all in Sales now
Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and online dating profiles.
Relying on science, analysis and his trademark clarity of thought, Daniel Pink shows that sales isn't what it used to be. Then he provides a set of tools, tips, and exercises for succeeding on each new terrain: six new ways to pitch your idea, three ways to understand another's perspective, five frames that can make your message clearer, and much more.
Daniel H. Pink is the author of several books, including the New York Times bestselling Drive, To Sell is Human and A Whole New Mind. His books have been translated into 35 languages and have sold more than 2 million copies worldwide. He lives in Washington D.C. with his wife and children.
Excellent . . . radical, surprising and undeniably true
* * Harvard Business Review * *
Less a book about the conniving tricks of this slippery trade, and
more of a human guide to how sales might work and be successful in
the 21st century
* * Observer * *
A fresh look at the art and science of sales using a mix of social
science, survey research and stories
* * Forbes * *
Pink is rapidly acquiring international guru status . . . He is an
engaging writer, who challenges and provokes
* * Financial Times * *
A gifted writer who turns even the heaviest scientific study into
something digestible - and often amusing - without losing his
intellectual punch
* * New York Post * *
Pink's ideas deserve a wide hearing. Corporate boards, in fact,
could do well by kicking out their pay consultants for an hour and
reading Pink's conclusions instead
* * Forbes * *
Less a book about the conniving tricks of this slippery trade, and
more of a human guide to how sales might work and be successful in
the 21st century
* * The Observer * *
Pink is clear and thoughtful - he sells his arguments
beautifully
* * Evening Standard * *
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