Hardback : £88.81
Twenty-first century TV offers an apparently endless stream of images, unfolding at high speed. We no longer watch individual programs but flick from channel to channel, absorbing a continuous flow of news, game shows, comedy, drama, movies, advertising and trailers. "Television: Technology and Cultural Form" was first published in 1974, long before the dawn of multi-channel TV, or the reality and celebrity shows that now pack the schedules. Yet Williams' analysis of television's history, its institutions, programs and practices, and its future prospects, remains remarkably prescient. TV offers an apparently endless engagement with a flood of Williams stresses the importance of technology in shaping the cultural form of television, while always resisting the determinism of Marshall McLuhan's dictum that "the medium is the message." If the medium really is the message, Williams asks, what is left for us to do or say? Williams argues that, on the contrary, we as viewers have the power to disturb, disrupt and to distract the otherwise cold logic of history and technology - not just because television is part of the fabric of our daily lives, but because new technologies continue to offer opportunities, momentarily outside the sway of transnational corporations or the grasp of media moguls, for new forms of self and political expression.
Twenty-first century TV offers an apparently endless stream of images, unfolding at high speed. We no longer watch individual programs but flick from channel to channel, absorbing a continuous flow of news, game shows, comedy, drama, movies, advertising and trailers. "Television: Technology and Cultural Form" was first published in 1974, long before the dawn of multi-channel TV, or the reality and celebrity shows that now pack the schedules. Yet Williams' analysis of television's history, its institutions, programs and practices, and its future prospects, remains remarkably prescient. TV offers an apparently endless engagement with a flood of Williams stresses the importance of technology in shaping the cultural form of television, while always resisting the determinism of Marshall McLuhan's dictum that "the medium is the message." If the medium really is the message, Williams asks, what is left for us to do or say? Williams argues that, on the contrary, we as viewers have the power to disturb, disrupt and to distract the otherwise cold logic of history and technology - not just because television is part of the fabric of our daily lives, but because new technologies continue to offer opportunities, momentarily outside the sway of transnational corporations or the grasp of media moguls, for new forms of self and political expression.
Chapter 1 The Technology and the Society, Raymond Williams, Ederyn Williams, Roger Silverstone; Chapter 2 Institutions of the Technology, Raymond Williams, Ederyn Williams, Roger Silverstone; Chapter 3 The Forms of Television, Raymond Williams, Ederyn Williams, Roger Silverstone; Chapter 4 Programming: Distribution and Flow, Raymond Williams, Ederyn Williams, Roger Silverstone; Chapter 5 Effects of the Technology and its Uses, Raymond Williams, Ederyn Williams, Roger Silverstone; Chapter 6 Alternative Technology, Alternative Uses?, Raymond Williams, Ederyn Williams, Roger Silverstone;
Raymond Williams (1921-1988). British cultural thinker and sociologist Raymond Williams is best known for pioneering the study of popular culture and the media, as well as for being one of the founding fathers of the British cultural studies group.
'Television: Technology and Cultural Form is a powerful and
original book which marked the beginning of a new breed of British
accounts of television. Instead of focusing solely on the content
of television programs, it examined the shaping effect of
television's technological structures upon its characteristic
forms.' - Graeme Turner, Centre for Critical and Cultural Studies,
University of Queensland, Australia
'Television: Technology and Cultural Form changed the way people
understand TV. For the first time, a sophisticated critic and
historian looked at the all medium's aspects--as a domestic
technology, an object of public policy, a fetish of capital, a
series of texts, and a creator of audiences... It was the first
classic of TV studies.' - Toby Miller, New York University
'This book is a classic because it inaugurated ways of thinking
about a new technology - television - as part of everyday material
culture which are even more pertinent to us now as we enter the
digital age.' - Charlotte Brunsdon, University of Warwick, UK
'A critical, insightful, iconoclastic and humane reading of
television's first half century.' - Roger Silverstone, London
School of Economics
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