Strategic management forms the core of any business course. The body of literature available has grown rapidly, leading to a tendency for textbooks on the subject to become very large, with authors seeking ever-expanding coverage. This textbook provides a concise alternative to such volumes. Most business students are hoping to derive some usable knowledge from the time they spend on strategic management, besides the academic knowledge to pass their examinations. This text therefore takes practice into account as well as the academic literature, and gives full weight to the real-life problems of implementing strategy. In order to be as accessible as possible, the book includes the following learning aids: Clear division into parts to establish a focus on core aspects of the subject Diagrams which illustrate the overall logic of the subject Summaries of each part in the first chapter of that part Summaries at the end of each chapter Case examples to illustrate the practical impact of the principles described in the text A brief commentary and questions for discussion on each case example A glossary for easy reference to the definitions of special terms
Strategic management forms the core of any business course. The body of literature available has grown rapidly, leading to a tendency for textbooks on the subject to become very large, with authors seeking ever-expanding coverage. This textbook provides a concise alternative to such volumes. Most business students are hoping to derive some usable knowledge from the time they spend on strategic management, besides the academic knowledge to pass their examinations. This text therefore takes practice into account as well as the academic literature, and gives full weight to the real-life problems of implementing strategy. In order to be as accessible as possible, the book includes the following learning aids: Clear division into parts to establish a focus on core aspects of the subject Diagrams which illustrate the overall logic of the subject Summaries of each part in the first chapter of that part Summaries at the end of each chapter Case examples to illustrate the practical impact of the principles described in the text A brief commentary and questions for discussion on each case example A glossary for easy reference to the definitions of special terms
PART ONE: INTRODUCTION TO STRATEGY AND STRATEGIC MANAGEMENT
1: The Structure of this Book
2: What is Strategy?
3: Schools of Thought on Strategy and Strategic Management
PART TWO: CONTEXT
4: Why Context Matters
5: The Diversity of Context
PART THREE: THE STRATEGY FORMULATION PROCESS
6: The Strategy Formulation Process Overview
7: Strategic Intent
8: Strategic Assessment - General Principles
9: Strategic Assessment - Analysis of the External Environment
10: Strategic Assessment - Analysis of Resources, Capabilities,
Competencies
11: Strategic Choice
12: Analytical Tools to Support the Strategy Formulation
Process
PART FOUR: STRATEGY CONTENT
13: Strategy Content - Overview
14: Business Strategies
15: Corporate Strategy
PART FIVE: THE STRATEGY IMPLEMENTATION PROCESS
16: Implementing Strategy: Realizing Strategic Intent
17: Implementing Strategy: Leading Strategic Change
18: Implementing Strategy: Managing the Change Programme
19: Changing Business Processes
20: Building the Culture for Successful Strategy Implementation
21: Implementing Strategy: Managing Structural Change
22: Adaptability: A Strategic Capability
PART SIX: CASE EXAMPLES
23: Introduction to case examples
24: ICL: The Crisis of 1981
25: Nolan, Norton & Company Inc. in 1985-7
26: BMW in 1999: Victim of Poor Strategy or Poor Implementation
27: Hard Times for Marks and Spencer
28: Strategy Implementation in the Intervention Board for
Agricultural Produce
Glossary
Bibliography
Index
TEXTBOOK
"Succinct and attractively presented. A useful overview of the key
concepts"
"Straight-forward, compact text very suitable for undergraduate
study", B Lee, DeMontfort University
`It provides a clear & concise overview of Strategic Management
issues.'
Martyn Kendrick, Lecturer, De Montfort University
`Nicely balanced. Good introduction. Good on content.'
P L Jennings, Senior Lecturer, Loughborough University
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