When values have the same meaning and a similar importance for all members in an organization, its members relate better, work in a more coordinated manner, and achieve their objectives more efficiently. When values are practiced by leaders at all levels, the members of the organization become more aware of its direction and objectives in the short and long term. When values are shared, the members of the organization feel more fulfilled as individuals and value their own behaviors more. They feel more identified and committed to the purpose of the organization. As can be seen, it is timely to reflect and "work" on the values of your organization. This book provides practical references about the benefits that can be obtained by doing so. Use it and enjoy it.
When values have the same meaning and a similar importance for all members in an organization, its members relate better, work in a more coordinated manner, and achieve their objectives more efficiently. When values are practiced by leaders at all levels, the members of the organization become more aware of its direction and objectives in the short and long term. When values are shared, the members of the organization feel more fulfilled as individuals and value their own behaviors more. They feel more identified and committed to the purpose of the organization. As can be seen, it is timely to reflect and "work" on the values of your organization. This book provides practical references about the benefits that can be obtained by doing so. Use it and enjoy it.
Juan Carlos Jim�nez is a Venezuelan advertiser and entrepreneur. Since 1990 is CEO of Cograf Comunicaciones (www.cograf.com), but his proffesional expertise began in 1978 as a graphic designer. He's dedicated to topics such as brand identity, graphic production, marketing, advertising, Internet projects, and customer care as a culture. He is partner and founder of several active companies. He has been invited professor of several Venezuelan universities on matters relating to corporative image and web marketing. And he has been a lecturer on national and international events. Author of followings books: "Negocios.com" ("Business.com"), 2000; and "Mercadeo.com" ("Marketing.com"), 2006, and "E-mail at the workplace." He has also published other works in the same format of this book: "The supreme art of customer service," "Take good care of me," and "Enjoy teamwork." He's designer and facilitator of workshops on strategic planning, corporate communications, creativity, teamwork, change management and promoting values inside organizations. E-mail: jucar@cograf.com Twitter: jucarjim
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