Table of Contents

1. Rural Tourism and Sustainable Business: Key themes and issues, Morag Mitchell and Derek Hall. Strategic Considerations 2 Rural tourism policy: European perspectives, M. Nylander and D. Hall; 3 Rural tourism business: a North American overview D. Timothy; 4 Legislative frameworks for rural tourism G.K. Priestley, G. Canoves, M. Segum and M. Villarino; 5 Effective marketing for rural tourism, J. Clarke; 6 Exploitation of ICT for rural tourism enterprises: the case of Aragon, Spain G. Evans and P. Parravicini; Networks, Partnerships And Community Support; 7 Co-operative marketing structures in rural tourism: the Irish case, C. Gorman; 8 Regional co-operation in rural theme trails, K. Meyer-Cech; 9 Rural wine and food tourism cluster and network development, C M. Hall; 10 Globalisation, rural tourism and community power, H. Mair, D. G. Reid and W. George; 11 The development of tourism businesses in rural communities: the case of the Maroons of Jamaica D. Chambers; 12 Farm tourism co-operation in Taiwan, Ming-Huang Lee; Quality Sustainable Business; 13 Quality as a key driver in sustainable rural tourism businesses, R. Youell and R. Wornell; 14 Rural tourism businesses and environmental management systems, D. Leslie; 15 Researching the links between environmental quality kite marks and local tourism business performance: a discourse analysis of the Welsh rural beach quality 'Green Coast Award', D. Botterill and C. Nelson; 16 Entrepreneurial personality traits in managing rural tourism and sustainable business, W. Schiebel; 17 Business development, rural tourism and the implications of milieu, F. Williams and A. Copus; 18 Sustainable rural tourism business practice, J. Vernon, S. Essex and K. Curry; Conclusion; 19 Rural tourism business as sustained and sustainable development? Derek Hall and Morag Mitchell

About the Author

The editors have all worked together in the former Leisure and Tourism Management Department of the Scottish Agricultural College (SAC) which produced the 'Auchincruive Declaration' on tourism and rural sustainability in 1998, and which this book helps to perpetuate. They have common interests in sustainable rural development, notably Morag Mitchell in economic evaluation, Irene Kirkpatrick in equine recreation development, and Derek Hall in retirement recreation in the countryside. Dr Mitchell is now Rural Economist with SAC Aberdeen, Ms Kirkpatrick had administrative roles with SAC Auchincruive, and Professor Hall is Visiting Professor with Hame Polytechnic, Finland and a partner of Seabank Enterprises, Scotland.

Reviews

This book provides constructive knowledge on the development and diversity of rural tourism. It will contribute to a much-needed reinvigoration of the rural tourism debate.Anders Sorensen, CEUS Business School, DenmarkThis is a book to savour and one that should make readers think. Well chosen contributors from around the world present a rich mix of theory and practice.Bernard Lane, co-editor: Journal of Sustainable Tourism