Table of Contents

Introduction; The Listeners; Basic Radio Realities; Radio as a Career; The Music and the Talk; Research; Branding and Marketing; Promotions; The Station's Personnel; Other Radio Media; Wrap-Up.

Promotional Information

* Learn how to be a hit with listeners in any format
* 4th edition to include essential forms and ideas for satellite and web radio programming--and accompanied by an on-line forms section for your convenience!
* Learn all about radio as a career--from getting your first gig to job negotiations once you've gotten your foot in the door!
* Published in association with the National Association of Broadcasters - the leading American broadcast organization

About the Author

With a broadcast career spanning more than 40 years, Steve has competed succesfully in all music formats from Country to Urban, Easy Listening to Rock, MOR to Classical, and at some of America's most prestigious radio stations including: WNBC, WNEW, WHN, WYNY, and CBS Radio in New York as well as WDAE, Tampa; WIRE, WGEE and WIFE, Indianapolis: KNBR, San Francisco; WPEN and KYW, Philadelphia. In recent years, programming WPTR-WROW, Albany; KKYX and KTSA, San Antionio as well as WING, Dayton, all rising to significant market status. As a writer, Steve has been Radio Editor for Radio Ink Magazine and most recently, was instrumental in the development and launch of several music formats for Sirius Satellite Radio.