List of Downloadable Materials vii
Preface ix
About the Authors xv
Introduction: The MBA Degree Experience 1
1 Accounting Principles 8
2 The Principles of Economics 28
3 Introduction to Business Ethics 47
4 Marketing Management 63
5 Financial Management 83
6 Operations Management 111
7 Managing People 134
8 Supply Chain Management 156
9 Strategy—Defining and Developing Competitive Advantage 169
10 Financial Analysis and Firm Valuation 187
11 Consumer Behavior 216
12 New Product Creation 227
13 Entrepreneurship 243
14 Emerging Markets and Development 259
15 Enterprise Risk Management 277
16 Leading from the Middle 301
17 Managing Teams 314
18 Starting Your New Career with an MBA 332
Index 339
KENNETH M. EADES, Professor of Business Administration, Darden School of Business, University of Virginia. LYNN A. ISABELLA, Associate Professor of Business Administration, Darden School of Business, University of Virginia. TIMOTHY M. LASETER, Senior Lecturer, Darden School of Business, University of Virginia, and the Tuck School of Business at Dartmouth. PETER RODRIGUEZ, Associate Dean for International Affairs and Associate Professor of Business Administration, Darden School of Business, University of Virginia. PAUL J. SIMKO, Associate Dean for the MBA for Executives Program and Associate Professor of Business Administration, Darden School of Business, University of Virginia. IAN SKURNIK, Associate Professor of Business Administration, Darden School of Business, University of Virginia.
Comprehensive overview of all businessbasics and [an] excellent resource. (CPO Agenda, Summer2010).
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