Warehouse Stock Clearance Sale

Grab a bargain today!


Sign Up for Fishpond's Best Deals Delivered to You Every Day
Go
Managing New Product ­Development and Innovation
A Microeconomic Toolbox (New Horizons in the Economics of Innovation series)

Rating
Format
Hardback, 384 pages
Published
United Kingdom, 28 March 2001
Hurry - Only 4 left in stock!

This study provides an approach to the microeconomics of innovation by measuring the technical quality of new products and guiding the managers of innovation and technology in the central considerations of today's knowledge-based companies. The volume features a selection of practical microeconomic tools for managing new product development and innovation. By quantifying product features and evaluating the costs and market value of improving each, a simple yet powerful conceptual framework is created. Using this framework, creative business models can be built, along with innovative products, services and processes that achieve marketplace success.


Our Price
£124
Elsewhere
£135.00
Save £11.00 (8%)
Ships from UK Estimated delivery date: 7th Apr - 9th Apr from UK

Buy Together
+
Buy together with Innovation Benchmarking in the Telecom Industry at a great price!
Buy Together
£143.07
Elsewhere Price
£146.95
You Save £3.88 (3%)

Product Description

This study provides an approach to the microeconomics of innovation by measuring the technical quality of new products and guiding the managers of innovation and technology in the central considerations of today's knowledge-based companies. The volume features a selection of practical microeconomic tools for managing new product development and innovation. By quantifying product features and evaluating the costs and market value of improving each, a simple yet powerful conceptual framework is created. Using this framework, creative business models can be built, along with innovative products, services and processes that achieve marketplace success.

Product Details
EAN
9781840645712
ISBN
1840645717
Dimensions
23.4 x 15.6 centimeters (0.68 kg)

Table of Contents

Contents: Introduction: A Feature-Based Approach to Innovation Part I: Tools for Decisions Part II: Linking Innovation and Performance Part III: Quantifying Innovation in Selected Markets Conclusion: How to Build a Successful Business Model References Index

About the Author

The late Hariolf Grupp, formerly Deputy Director, Fraunhofer Institute for Systems and Innovation Research (FhG-ISI), Karlsruhe, Germany and Professor, Faculty of Economics and Management, Universität Karlsruhe (TH), Germany and Shlomo Maital, Academic Director, TIM-Tel Aviv, Israel and Senior Researcher, S. Neaman Institute for Advanced Studies in Science and Technology, Technion, Haifa, Israel

Reviews

'. . . the recent volume by Professors Hariolf Grupp and Shlomo Maital is a masterpiece, a book that may appear once in a generation. Only the quest for creativity brings scholars like them to work each day. . . The volume is an essential reading for both practitioners and academics. Hariolf Grupp and Shlomo Maital have delighted us with a long-awaited and formidable intellectually strong book that properly addresses the thorny issues of the economics of innovation in a new millennium. The volume is very well written. It is concise, well organized, with a clear flow of arguments and facts, leading to clearly stated conclusions. Each chapter includes an adequate self-contained summary. In each chapter we usually find a quantitative model that deals with the issues posed, but these models are not an obstacle for someone less mathematically savvy; on the contrary, the analysis is accessible to the general reader. The conclusions are substantive, follow from the analyses, and offer remarkable insights. Most important though, the volume recently published by Professors Hariolf Grupp and Shlomo Maital invites us to embark on a spiritual journey. A journey in which human creativity plays a crucial role, by building and employing in various contexts a metrics of technological and productivity change. It is hard to think of a more exciting and worthwhile topic in applied economics.'
*Luigi Toma, Technological Forecasting and Social Change*

'The authors' methods of evaluating innovations are original and are of interest to people in business and management studies as well as economics. They are also useful to people in industry, especially the chapter on "benchmarking", brand names and building business models.'
*Christopher Freeman, SPRU - Science and Technology Policy Research, University of Sussex, UK and Maastricht University, The Netherlands*

Show more
Review this Product
Ask a Question About this Product More...
 
Look for similar items by category
People also searched for
Item ships from and is sold by Fishpond World Ltd.

Back to top
We use essential and some optional cookies to provide you the best shopping experience. Visit our cookies policy page for more information.