Appropriate for all introductory courses on print publishing, desktop publishing, typography, or document production.
This completely revised edition continues in the original's tradition by providing students with simple, logical principles for using type to produce beautiful, professional documents. The renowned Macintosh and graphic design instructor Robin Williams has added a thoroughly revised chapter on fonts, and updated the entire book to reflect extensive changes in software and hardware since the original edition was published. Her wide-ranging coverage includes these and many other topics: real vs. generic quotation marks, the correct use of en and em dashes, tabs, indents, hyphenation, justification, kerning, leading, and white space; and what to do about widows, orphans, and hanging punctuation. This concise book will be indispensable for beginning-level students who need fast answers for publishing the highest-quality documents, and it will be an equally useful reference for students with more experience in document production.
Preface.
1. One Space Between Sentences.
2. Quotation Marks.
3. Apostrophes.
4. Dashes.
5. Special Characters.
6. Accent Marks.
7. Underlining.
8. Capitals.
9. Kerning.
10. Tabs and Indents.
11. Widows & Orphans.
12. Hyphenations & Line Breaks.
13. Leading, or Linespace.
14. Paragraph Spacing.
15. Justified Text.
16. Hanging the Punctuation.
17. Serif and Sans Serif Fonts.
18. Combining Typefaces.
19. Numerals in Odd Places.
20. Miscellaneous.
21. On the Web.
22. Quiz.
Appendix A.
Appendix B.
Index.
Colophon.
Appropriate for all introductory courses on print publishing, desktop publishing, typography, or document production.
This completely revised edition continues in the original's tradition by providing students with simple, logical principles for using type to produce beautiful, professional documents. The renowned Macintosh and graphic design instructor Robin Williams has added a thoroughly revised chapter on fonts, and updated the entire book to reflect extensive changes in software and hardware since the original edition was published. Her wide-ranging coverage includes these and many other topics: real vs. generic quotation marks, the correct use of en and em dashes, tabs, indents, hyphenation, justification, kerning, leading, and white space; and what to do about widows, orphans, and hanging punctuation. This concise book will be indispensable for beginning-level students who need fast answers for publishing the highest-quality documents, and it will be an equally useful reference for students with more experience in document production.
Preface.
1. One Space Between Sentences.
2. Quotation Marks.
3. Apostrophes.
4. Dashes.
5. Special Characters.
6. Accent Marks.
7. Underlining.
8. Capitals.
9. Kerning.
10. Tabs and Indents.
11. Widows & Orphans.
12. Hyphenations & Line Breaks.
13. Leading, or Linespace.
14. Paragraph Spacing.
15. Justified Text.
16. Hanging the Punctuation.
17. Serif and Sans Serif Fonts.
18. Combining Typefaces.
19. Numerals in Odd Places.
20. Miscellaneous.
21. On the Web.
22. Quiz.
Appendix A.
Appendix B.
Index.
Colophon.
Preface.
1. One Space Between Sentences.
2. Quotation Marks.
3. Apostrophes.
4. Dashes.
5. Special Characters.
6. Accent Marks.
7. Underlining.
8. Capitals.
9. Kerning.
10. Tabs and Indents.
11. Widows & Orphans.
12. Hyphenations & Line Breaks.
13. Leading, or Linespace.
14. Paragraph Spacing.
15. Justified Text.
16. Hanging the Punctuation.
17. Serif and Sans Serif Fonts.
18. Combining Typefaces.
19. Numerals in Odd Places.
20. Miscellaneous.
21. On the Web.
22. Quiz.
Appendix A.
Appendix B.
Index.
Colophon.
One of the most popular Macintosh books ever written, The Mac is not a typewriter has been called the "Strunk and White of typography." Best-selling author Robin Williams's simple, logical principles for using type to produce beautiful, professional documents are as true now as they were when the original edition was published in 1989. This revised edition is dedicated to the practical advice that made the first edition an enduring bestseller. Throughout, Robin explains the small details that separate the pros from the amateurs: typographer versus typewriter quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. If you prepare documents, you'll find The Mac is not a typewriter, Revised Edition an indispensable guide. And those who read your documents will recognize the work of a pro, even if they don't know a curly quote from curly fries.
Robin Williams is the author of more than 20 best-selling and award-winning books, including The Little Mac Book, The Non-Designer's Design Book, The Non-Designer's Web Book, and Robin Williams Design Workshop and Web Design Workshop. Through her writing, teaching, and seminars, Robin has influenced an entire generation of computer users in the areas of design, typography, desktop publishing, the Mac, and the World Wide Web.
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