Table of Contents

Part I: Theory and Method in Qualitative Research
Chapter 1: What is Qualitative Research?
Chapter 2: Designing a Research Project
Chapter 3: Generalising from Qualitative Data
Chapter 4: Credible Qualitative Research
Chapter 5: Data Analysis
Chapter 6: Research Ethics
Part II: Methods
Chapter 7: Interviews
Chapter 8: Focus Groups
Chapter 9: Ethnography
Chapter 10: Documents
Chapter 11: Naturally Occurring Talk
Chapter 12: Visual Images
Chapter 13: Mixed Methods
Part III: Implications
Chapter 14: Writing Your Report
Chapter 15: The Relevance of Qualitative Research
Chapter 16: The Potential of Qualitative Research

About the Author

David Silverman trained as a sociologist at the London School of Economics and the University of California, Los Angeles. He taught for 32 years at Goldsmiths, University of London, where he is now Emeritus Professor in the Sociology Department as well as Visiting Professor in the Business Schools, King’s College, London, Leeds University and University of Technology Sydney and Adjunct Professor, Faculty of Education, Queensland University of Technology. He is interested in conversation and discourse analysis and he has researched medical consultations, shelters for homeless people and HIV-test counselling.

He is the author of Doing Qualitative Research (sixth edition, 2022) and A Very Short, Fairly Interesting, Reasonably Cheap Book about Qualitative Research (second edition, 2013c). He is the editor of Qualitative Research (fifth edition, 2021) and the Sage series Introducing Qualitative Methods. In recent years, he has offered short, hands-on workshops in qualitative research for universities in Europe, Asia, Africa and Australia. 

Now retired from full-time work, he aims to watch 100 days of county cricket a year. He also enjoys spending time with his grandchildren and great-grandsons as well as voluntary work in an old people’s home where he chats and sings with residents.


 

Reviews

Students who are truly interested in understanding the present digitalized society would be lost in its complexities without the help and support of the most experienced analyst of qualitative material, David Silverman. His textbooks adapt and evolve in tact with global developments and should be read by faculty and students from all social science domains.
*Barbara Czarniawska*

Cutting-edge and friendly.  Offers even more of what we′ve come to expect.  Practical, yet conceptually astute.  Critically attuned to new developments, such as the uses and misuses of mixed methods designs and the convenience of smart phone technology.  Packaged in an approachable format that virtually welcomes the reader aboard
*Endorsement*

The best practical guide to doing qualitative research just became even better with this new edition, which adds insight into using Mixed Method designs as well as exploring the potentialities of digital data and smartphones as data collection devices. Theoretically informed, practically oriented and engagingly composed, this book beats the others hand down!
*Stewart Clegg*

As someone new to qualitative research, this book has been invaluable to me.  It is detailed, well organized, simple to follow, and is a wonderful resource with useful examples. It is a MUST for anyone new to qualitative research.
 

*Wahida Sharman*