Table of Contents

Contents How I (begrudgingly) Got Involved in Insomnia Treatment
Why You Should Care about Your Sleep
Different Types of Insomnia
Consequences of Sleep Deprivation
Insomnia Myths & Common Questions
Can I Catch Up on Sleep?
The More Sleep, the Better
Does Alcohol Help Us Sleep?
Does Napping Help with Insomnia?
Is Insomnia Difficult to Treat?
More to Come
Daylight Savings Time, Jet Lag
Basic Ways to Increase Quality of Sleep
Medications / Supplements
Cannabis – Helpful or Unhelpful for Insomnia?
My Sleep Routine
Creating Your Sleep Plan

Promotional Information

Author’s Social Media Platforms: Dr. Casey has an engaged following on Instagram (26.7K) and TikTok (over 141K followers) who will order the book, share content, and leave reviews. She created an Instagram poll, and her community reported they want to be in tune with updates of the book and help promote it. She will go live on both Instagram, TikTok, and YouTube. She can also create merch and an online class that she can offer as bonus material for preorders.

Author’s Previous Publication: Dr. Casey self-published a self-help book in early 2021 that has received thirty 5-star reviews only from promoting it intermittently.

Endorsements: Dr. Casey will draw upon her rolodex of fellow clinical psychologist friends and colleagues- including fellow insomnia influencers, to amplify the news of the book release.

Upcoming Press:

• Monday Makeover- a series that will be aired on Netflix or HBO about women’s stories related in trauma (Alkamba Productions)
• Interviewed for a position on HISTORY to discuss the Malaysia Flight (Big Fish Entertainment
• On-Call Empath- Podcast about mental health
• City of Lake Oswego TV Series on Mental Health

Dr. Casey is continuously sending out press inquiries to enhance her social media reach, and will be willing to do more to promote her book.

Media/Podcast Connections: Dr. Casey has been on a handful of podcasts and plans to promote her book and engage with ten more podcasts in 2022.

Social Media Influencer Connections: @Notyouravgtherapist; @janellehettick, @willthecounselor, @lukefranchina

About the Author

Dr. Kristen Casey is a clinical psychologist, author, and content creator. She is the founder and owner of a private practice and consultation company in Missouri. She is also a popular TikTok doctor on insomnia and other sleep issues. She was an EMT for 5 years before she became a psychologist, where she struggled with her own insomnia, and uses her experience to guide others to creating health sleep habits. Her approach toward treating others is inclusive, empathetic, and honest in acknowledging we all experience life from a different perspective, so require unique treatment.




Her doctoral clinical training focused on health psychology, which sparked her interest in sleep, anxiety, and utilizing modalities rooted in science and research. Dr. Casey is most known on social media such as TikTok and Instagram for providing evidence-based mental health and wellness content about insomnia, anxiety, and depression in authentic and relatable ways. The goal of her platform is to reduce the mental health stigma and promote authentic life experiences.

Reviews

“Dr. Casey provides valuable information and tangible tips on improving sleep. She breaks things down in an easy-to-understand way and does so with humor. She makes learning about sleep into something you’ll look forward to.”
—Janelle Hettick, LMSW, mental health therapist and speaker
“Dr. Kristen Casey continuously explains the process of sleep and how to improve sleep hygiene in tangible, digestible ways that all of us can incorporate into our hectic lives.”—Dr. Justin Puder (@amoderntherapist), licensed clinical psychologist
"(1) This is a book that you want to have on your bedside table when your awake at 3 a.m. because it for sure is going to help you fall asleep; (2) Dr. Casey has found a way to take a topic that is rooted in science and biology with terminology that only those with an interest would get, but has created a book that breaks everything down in and informative and relatable way (even with a few jokes here and there) that actually makes you want to learn about sleep instead of making you feel like you are ten years old again with your mom yelling from your doorway telling you to go to bed."—Kristen Gingrich (@notyouraveragethrpst), LCSW, CADC, CCS
"Dr. Casey is my #1 recommendation for qualified sleep help! Her presence on social media has helped so many find the peace they need, and I'm glad that we have gotten to work together. If you're looking for an easy-to-understand, frustration-free guide to getting your sleep back on track, THIS IS IT!"—Jesse Lyon (@LyonMentalHealth), MS, CCHt, LMHC, QS. Chief Dream Scientist at DreamApp
"Dr. Kristen's knowledge and passion for insomnia is evident in her book as she breaks down the research on sleep and insomnia and presents it in an authentic, digestible manner. She is inclusive in her work, provides helpful suggestions to readers, and will make you laugh as she shares her unfiltered thoughts and experiences about sleep, as both an expert in the field and a human being that has struggled with sleep just like the rest of us."—Jessica Rabon, PhD, licensed psychologist
"Dr. Kristen Casey is super smart, funny, and so relatable. Her wisdom prevailed as she walks the reader through the many nuanced layers related to sleep. Everyone should read this book, and partners should read it together. Sleep plays an integral role in the quality of our mental, physical, relational, and sexual well-being. Dr. Casey offers practical solutions, with the heart necessary to grant yourself (and your sleeping mates) some extra humanity. This book will put you to sleep—in a good way!"—Dr. Kate Balestrieri, licensed psychologist, certified sex therapist, and founder of Modern Intimacy
"Kristen's approach to sleep is done in a humorous and humanistic way. I now get why sleep is more important than coffee."—Shani Tran, LPCC, therapist, influencer, speaker, The Shani Project PLLC
"This is for someone who wants to learn (and laugh) about their sleep habits. Professional and insightful tips, tools, and takeaways from the sleep expert I trust the most!”—Courtney Tracy, LCSW, PsyD, clinical entrepreneur, and creator of The Truth Doctor
"Dr. Kristen Casey's work speaks about insomnia in a humorous, relatable, and down-to-earth way. Her work makes the science of sleep fun and easy to understand and is a perfect read for the modern day insomnia sufferer looking for practical tips for a more restful sleep."—Carrie Jackson (@dr.carriejackson), PhD, child psychologist
"This book is such a gift to those struggling with sleep. No longer do folks have to feel in the weeds and overwhelmed by the current insomnia literature. Dr. Kristen Casey is a true professional at transforming this dense information and research to be practical and easy to digest, making restful sleep that much closer to a reality."—Emily Marriott, licensed mental health therapist (WA state)
"Break out your highlighters and sticky notes—this is an incredible resource for anyone trying to improve their sleep and mental health. As a sleep coach, I know that insomnia can be complex and lonely. I love Dr. Casey's straightforward, honest, and sometimes hilarious writing. She provides clinical information to help you understand, and the actionable guidance you need."—Teresa DeNike, BS CCSH (New York)