SECTION 1: Foreword 1
Chapter 1: What You Will Learn from This Book 3
Chapter 2: Becoming a Strategic Organization 17
Chapter 3: Framing the Vision for Engagement 29
SECTION 2: Assessment and Leadership 49
Chapter 4: Assessing Your Innovation Capability 53
Chapter 5: The Role of Learning Styles in Innovation Team Design
65
Chapter 6: Your Team Dynamics and the Dynamics of Your Team 79
SECTION 3: Opportunity Recognition 95
Chapter 7: Leveraging Ethnography to Predict Shifting Cultural
Norms 99
Chapter 8: Design Process and Opportunity Development 113
Chapter 9: Navigating Spaces--Tools for Discovery 127
SECTION 4: Value Creation 143
Chapter 10: Value Creation through Shaping Opportunity--The
Business Model 147
Chapter 11: Developing Sustainable Business Models 167
Chapter 12: Business Model Execution--Navigating with the Pivot
179
SECTION 5: Disruptive Innovation in Action--Stories from the Field
191
Chapter 13: Broad Thinking--Connecting Design and Innovation with
What Women Want 195
Chapter 14: Interdisciplinarity, Innovation, and Transforming
Healthcare 209
Chapter 15: Disrupting Yourself--Launching New Business Models from
Within Established Enterprises 223
Chapter 16: Opportunities in Branding--Benefits of Cross-Functional
Collaboration in Driving Identity 235
Afterword 255
Glossary and Resources 257
Index 271
Innovation can be taught. Disrupt Together shows how. It introduces a breakthrough transdisciplinary, team-based approach to innovation that integrates business, design and engineering, and can deliver powerful results for both new ventures and existing companies.
Building on the Philadelphia University curriculum redesign that is reshaping how innovation is taught worldwide, Dr. Stephen Spinelli Jr. and Heather McGowan demonstrate the tight linkages between innovation and opportunity recognition, and show how to identify relevant opportunities more effectively than ever before. They cover every facet of innovation, including design processes, team development, ethnography, audits and charrettes, opportunity shaping and assessment, business models, value delivery, systems thinking, social and environmental capital, financial resilience, culture, strategy, and more. Spinelli and McGowan conclude with a full chapter on innovation cycles and traps.
Disrupt Together will serve as the definitive companion text for a growing number of innovation and entrepreneurship programs that either follow the Philadelphia University model or have been influenced by it.
Stephen Spinelli, Jr., Ph.D., current President of
Philadelphia University, led the university’s strategic
transformation. The University’s capital campaign of over $50
million included a $20 million single gift to endow the Maurice
Kanbar College of Design, Engineering, and Commerce. Dr. Spinelli
previously held several leadership positions at Babson College and
serves on a number of boards, including the Berwind Corporation,
Nextworth, and Planet Fitness. Dr. Spinelli is actively engaged in
the community, serving on the boards of the VNA of Pennsylvania,
the Episcopal Academy, and the Science Center. Dr. Spinelli is a
national expert and frequent speaker and consultant in the area of
franchising. Steve received his Ph.D. in Economics from The
Management School, Imperial College (London), his M.B.A. from
Babson College, and his B.A. in Economics from McDaniel College. He
began his professional life as a cofounder of Jiffy Lube.
Heather McGowan is an entrepreneurial strategy consultant
who works in both corporate and academic environments to lead and
communicate transformational change through crafting a vision of
future state while identifying, assessing, and addressing
challenges to realize the goal. At Philadelphia University she was
charged with creating the strategy, architecting the curriculum,
and developing the advisory network for the innovative Kanbar
College of Design, Engineering, and Commerce (DEC), which won the
2012 Core 77 international competition for innovation in design
education. Heather has advised senior management in several
start-up companies in strategy, business modeling, and financing
and has brought more than 25 products to market. Heather holds a
B.F.A. in Industrial Design from Rhode Island School of Design and
an M.B.A. in Entrepreneurship from Babson College.
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