Table of Contents

About the authors vii

Acknowledgements ix

Introduction xiii

1 What is business storytelling? 1

2 The importance of business storytelling 15

3 Business storytelling styles 35

4 Crafting your stories 47

5 Making your stories shine 87

6 Practising and delivering stories 107

7 Secret storytelling business 119

8 Getting your stories out there 133

9 Implementing storytelling into your organisation 155

10 Giving it a go 181

Story index 183

Index 185

About the Author

Gabrielle Dolan and Yamini Naidu are the founders of One Thousand & One, an organisation specialising in business storytelling. They have taught thousands of high-profile CEOs, leaders and professionals their winning business storytelling techniques to achieve outstanding results.