Hardback : £166.00
This invaluable resource guides readers through the process of creating scholarly, publishable prose from the results of quantitative experiments and investigations. It delves into the issues commonly encountered when reporting the results of statistical experiments and investigations, and provides instruction re the representation of these results in text and visual formats. This unique research companion serves as a must-have reference for advanced students doing quantitative research and working with statistics, with the goal of writing up and publishing their findings; it also serves as a useful refresher for experienced researchers.
This invaluable resource guides readers through the process of creating scholarly, publishable prose from the results of quantitative experiments and investigations. It delves into the issues commonly encountered when reporting the results of statistical experiments and investigations, and provides instruction re the representation of these results in text and visual formats. This unique research companion serves as a must-have reference for advanced students doing quantitative research and working with statistics, with the goal of writing up and publishing their findings; it also serves as a useful refresher for experienced researchers.
Appendices:
Susan E. Morgan is the Associate Dean for Research as well as the
Director for the Center for Communication, Culture, and Change, and
a Full Professor in the Communication Studies department in the
School of Communication at the University of Miami in Coral Gables,
Florida. Her research interests involve the design and evaluation
of persuasive messages targeting health behavior change in
multicultural populations.
Tom Reichert is Department Head, Advertising and Public Relations,
and the Athletic Association Professor of Advertising in the Grady
College of Journalism and Mass Communication at the University of
Georgia. His research interests include advertising and mass
communication content and effects. He has written or edited seven
books about major issues and concerns regarding the uses and
effects of advertising on professional practice and culture.
Tyler R. Harrison is Professor in Communication Studies at the
University of Miami. His research interests focus on the design of
communication processes and systems to improve individual,
organizational, and societal outcomes. His work in this area has
focused on health communication and conflict management.
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