1. An Introduction to Business Research
2. Developing a Research Topic
3. Conducting a Literature Review
4. Addressing Ethical Issues
5. Establishing a Research Design
6. Primary Data Collection
7. Using Secondary Data
8. Sampling
9. Analyzing Quantitative Data
10. Analyzing Qualitative Data
11. Writing up and Presenting Your Research
Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Associate Professor in Marketing and Business Research, Norwich Business School, University of East Anglia. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.
This is a well written and presented book in which the author draws
upon substantial experience and knowledge to assist students. Many
books in the subject area do little to engage or motivate the
student and very few mention the supervision process, in contrast
this book successfully manages to provide a practical guide for
both students and academic staff alike.
*Professor Simon A. Burtonshaw-Gunn, Head of Division: Business,
Leadership and Finance*
I provide every student with a copy of Jonathan Wilson’s Essentials
of Business Research. His interactive approach includes
step-by-step processes, thorough explanations, and engaging
content; contemporary case studies illustrate each topical chapter
within this useful and understandable introductory guide. Once
again, Jonathan Wilson has produced a research guide that business
students will appreciate and use extensively as they begin or
continue their adventures in research.
*Bonnie J Bachman, Professor of Economics*
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