Table of Contents

Introduction 7; Committees 8; Keynote lectures 17; Organization of firm networks: Six critical points for empirical analysis 19; Decio Zylbersztajn; Panel "The role of co-operatives in a dynamic food chain" 27; Cross border comparison of institutional environment and organizational arrangements in producer led netchains 29; Michael L. Cook; Section 1: Innovation in the supply chain 31; New technology adoption in food chains: a review with special reference to gmo applications in livestock production 33; Tatiana A. Novoselova, Miranda P.M. Meuwissen and Ruud B.M. Huirne; Funding partnerships for innovation: Did it bring about agroindustry development in Latin America? 40; Frank Hartwich, Alejandra Engler-Palma, Carolina Gonzalez and Liubka Valentina Trujillo; Strategies for collaboration in new product development 48; Cecilia Mark-Herbert; Global distribution structures: an overview of current trends 55; J.F.F. Becker, T.M. Verduijn and B. Kuipers; Section 1: Value management in the supply chain 63; Outsourcing as a challenge for food firms 65; Ulla Lehtinen and Margit Torkko; Costs of marketing channel flows: The channel efficiency model applied to a food business case 72; Matheus Alberto Consoli, Marcos Fava Neves and Frederico Fonseca Lope; Risk and value chains: participant sharing of risk and rewards 78; Paul V. Preckel, Allan Gray, Michael Boehlje and Sounghun Kim; A multi-stage cost study of Danish food production chains 86; Mogens Lund, Janus Soendergaard and Jesper Graversen; Section 1: Managing the supply chain 95; Sales promotion arrangements in the FMCG channel 97; Victor Immink and Berend Wierenga; Strategy-focused Supply chain networks 104; Jon Hanf and Rainer Kuhl; Making lean supply work in the food industry 111; David Simons, Donna Samuel, Michael Bourlakis and Andrew Fearne. Structure, conduct and performance in the international chain of Jepara-made furniture 118; S. Sijses; Section 2: Social responsibility 125; Retailer buying: A paradigmatic critique 127; Lars Esbjerg; Embeddedness and the environment: The significance of chain- and network relationships for the development of environmental management systems 134; Harry Bremmers, Geoffrey Hagelaar, S.W.F. Omta and D.J. Haverkamp; Corporate social responsibility and the purpose of corporations: how are brazilian companies adapting their strategies? 142; Claudio Antonio Pinheiro Machado Filho and Decio Zylbersztajn; Applying holistic management[registered] to agribusiness chains 149; Helen Carrell and Esbeth van Dyk; Section 2: Chain information systems 157; Information architecture framework for agri-food networks 159; A. Matopoulos, M. Vlachopoulou, D. Folinas and V. Manthou; Chain quality information system: development of a reference information model to improve transparency and quality management in pork netchains along the Dutch-German border 166; Gereon Schulze Althoff and Brigitte Petersen; Performance levels in food traceability and the impact on chain design: results of an international benchmark study 175; Jack G.A.J. van der Vorst; Using information systems to increase food quality and safety in the Portuguese market for fruits and vegetables 184; Miguel Mira da Silva, Luis Mira da Silva and Jose Pedro Salema; Section 2: Transparancy, power and trust 193; Local networks and institutional frameworks: the role of power in the re-organizational processes of food markets 195; Valeria Sodano; How to manage a relationship and be successful: a study of the network and buyer-supplier relationship in the Dutch potted flower and plant industry 203; Danny Pimentel Claro, G. Hagelaar and S.W.F. (Onno) Omta; The impact of FDI and vertical coordination on access to credit and investments by local suppliers: Evidence from the Polish dairy sector 211; Liesbeth Dries and Johan F.M. Swinnen; Quantification and coordination of agro-industry systems: The case of wheat in Brazil 219; Ricardo Messias Rossi, Marcos Fava Neves and Luciano Thome e Castro; Section 2: Changing role of cooperation 227; Hold-up and the implementation of "Code of Practice" by agri-food cooperatives 229; Kostas Karantininis and Torben Vestergaard Nielsen. The value of anonymity in supply chain relationships 238; Vincent Amanor-Boadu and S. Andrew Starbird; Transaction cost economics and agricultural co-operatives: a Hungarian case study 245; Gabor G. Szabo and Imre Ferto; How strengthening vertical coordination may lead to restructuring of macrohierarchies 252; Jos Bijman, Fabio R. Chaddad and Michael L. Cook; Section 3: Production and marketing arrangements in the supply chain 263; Contract production as a method to reduce welfare loss caused by market uncertainty of seed potato 265; Jussi Tuomisto; Contemporary marketing practice: A case study of the Dutch pork supply chain 273; Adam Lindgreen, Jacques Trienekens and Karst Vellinga; Supplier-retailer collaboration in food networks: a typology and examination of moderating factors 280; Vassilis Karalis and Ilias P. Vlachos; Buying processes in a dynamic sector: A case study of food purchasing in the hotel sector in Ireland 288; Sinead O'Connell, Maeve Henchion and Alan Collins; Section 3: Consumer behaviour and concerns/stakeholderconcerns 299; What we want to know about our food: Consumer values across countries 301; Sjoukje A. Osinga and Gert Jan Hofstede; A synthesis of consumer behaviour and chain design 310; Miranda P.M. Meuwissen, Ivo A. van der Lans and Ruud B.M. Huirne; Dynamics and interactions in consumer expectations versus producer motivations towards value-related aspects in "superior" quality meat chains 318; Evelyne De Haes, Wim Verbeke, Werner Bosmans, Renata Januszewska and Jacques Viaene; Managerial ownership as determinant for the creation and expansion of networks and chains in the Greek food industry 325; Ioannis Antoniadis and Loukas Ananikas; Section 3: Designing for food quality 333; The trade-off between generality and effectiveness in certification systems: A conceptual framework 335; Gabriele Jahn, Matthias Schramm and Achim Spiller; Dynamics in the food supply chain originating from changes in quality management issues 344; Xavier Gellynck, Wim Verbeke and Jacques Viaene; The quality of certification and audit processes in the food sector 351; Gabriele Jahn, Matthias Schramm and Achim Spiller; Food safety performance in EU candidate countries: The case of the fresh produce sector 358; Marian Garcia, Nigel Poole, Csaba B. Illes and Jozsef Lehota. Section 4: Performance measurement and profit redistribution 367; Supply chain performance measures for producers and processors of premium beef cuts 369; Alan McDermott, Simon J Lovatt, Scott Koslow; Value analysis in the supply chain: case study of grain supply 379; Lidia Norina and William C. Bailey; Section 4: Governance in the supply chain 391; Governance structures: for the fish not the birds in Ireland 393; Maeve Henchion, David Meredith and Bridin McIntyre; Relation-based or rule-based network governance: co-management versus command and control to prevent fish stock depletion 399; Paul Diederen, George Hendrikse and Jan-Willem van der Schans; Section 4: Coordination in supply chain 407; Coordination strategy decisions in Sao Paulo's fresh produce markets: an empirical test of the Peterson, Wysocki & Harsh model 409; Denise Y. Mainville and H. Christopher Peterson; Firm motivations to increase vertical coordination: Findings of a case study in the peach canning sector in Southern Brazil 418; Paulo Rigatto, Donald W. Larson and Antonio Domingos Padula; Section 4: Globalization and internationalisation in chains 425; Globalisation, culture and netchains 427; Gert Jan Hofstede; Global food chains: What is the alternative for developing countries? 435; Oliver Masakure, Luciana Vieira, W. Bruce Traill and Spencer Henson; Section 5: Dynamics of marketing channels 441; Marketing channels for greenhouse vegetables and grower performance 443; Lusine Aramyan, Christien J.M. Ondersteijn, Jo H.M. Wijnands, Alfons G.J.M. Oude Lansink and O. van Kooten; Vertical impacts of retail concentration in brazil 450; Eduardo Luiz Machado and Gesner Oliveira; Dynamics of Australiandairy-food supply chain: strategic options for participants in a deregulated environment 458; G.S. Issar, R.T. Cowan, E.J. Woods and M. Wegener; Brand Equity in the Global Food System 465; Thomas L. Sporleder and Julie Chance Louiso; Section 5: The role of SME's in the supply chain 473; Resources, Strategy and Entrepreneurial Orientation: Differences among Agricultural-related Firms and "Ordinary" Firms? 475; Bjoern Brastad and Einar Lier Madsen; Competitive strategies of small-scale producers in retailer-chain dominated horticulture markets 481; Odd-Jarl Borch, Lars Roenning and Liv Marit Aarseth. Buying groups as an alternative for small and medium-sized supermarkets: A qualitative research in Brazilian networks 487; Marina Sicchieri de Carvalho, Flavia Angeli Ghisi and Dante Pinheiro Martinelli; Export contracts for non-traditional products: quality and loyalty in chayote chains from Costa Rica 493; Ruerd Ruben, Froukje Kruijssen and Fernando Saenz; Section 5: Institutional arrangements 501; The choice for different institutional arrangements: contracting for natural gas in Dutch horticulture 503; N.B.P Polman, L.H.G. Slangen and M.M.P. de Hoon; Agency theory, futures markets and risk shifting in commodity marketing channels 510; John K.M. Kuwornu, W. Erno Kuiper, Joost M.E. Pennings and Matthew T.G. Meulenberg; Tomatoes and Courts: agro-industrial strategy in the face of weak property rights 518; Decio Zylbersztajn and Ligia Bello Nadalini; Business-to-business relationships by categories of suppliers in the marketing channel 532; Margaret Jekanyika Matanda and Bill Schroder; Section 5: Chain simulation and design 539; The netchain laboratory 541; Sebastiaan Meijer, Gert Jan Hofstede, George Beers and S.W.F. (Onno) Omta; A framework for identification and analysis of constraints in supply chains: Initial results from the application in a fine wines chain 550; Antonio Domingos Padula and Sergio Luiz Lessa de Gusmao; Dynamic Modelling of inter-organisational information management systems and relationships in food chains 556; Christine E. Storer, Geoffrey N. Soutar, Jacques H. Trienekens, Adrie J.M. Beulens and Mohammed A. Quaddus; Tactics of quality management and promotions: winning consumers for fresh exotic produce 566; Hans Schepers, Eldert van Henten, Jan Bontsema and Garmt Dijksterhuis; Short communications: Marketing channels 581; Environmental Changes and conflicts in marketing channels (networks): The case of low volume irrigation 583; Luciano Thome e Castro, Marcos Fava Neves and Roberto Fava Scare; Building "door to door" marketing channels: The danone project 584; Matheus Alberto Consoli, Marcos Fava Neves, Marcos Angeli Ghisi, Frederico Fonseca Lopes and Douglas Oliveira; Marketing strategies for beef: Brazil in pursuit of world market leadership 585; Marcos Fava Neves, Roberto Fava Scare and Miguel de Rocha Cavalcanti; Customer service requirements in the food service sector in Ireland: A conjoint analysis 586; Sinead O'Connell, Maeve Henchion and Alan Collins. Short communications: Co-operation 587; Tools to improve collaboration in chains and networks 589; Maarten Batterink and Douwe-Frits Broens; Information Asymmetry: a Brazilian study in a cooperative business 590; Rosangela Violetti Bertolin, Antonio Carlos dos Santos and Juvencio Braga de Lima; Does generative learning management influence trust and decision making in cooperative organizations? 591; P. Osterberg and K. Hakelius; The way differentiation of demand affects collaborative arrangements in the case of local product branding schemes 592; Charlotte Leire; Short communications: Performance measurement and improvement 593; An empirical analysis of the supply chain efficiency of the meat industry in China 595; Chao Chen and Jiqin Han; Evaluating the viability of shrimp farming in Sao Paulo - Brazil by utilizing competitiveness and efficiency drivers 596; Thelma Lucchese and Mario Otavio Batalha; The Polish dairy sector: Challenges and performance 597; Michal Pietrzak and Roel Jongeneel; Critical success strategy for the improvement of agribusiness chains and networks in developing economies 598; Eveline Barbosa Silva Carvalho; Dynamics of the agents of the productive chain of Conilon coffee in the state of Espirito Santo 599; Antonio Carlos dos Santos, Cleidice Lubiana and Humberto Mineu; Food sector opportunities resulting from the changing demands of UK ethnic, religious and cultural diversity 600; Adam Lindgreen and Martin Hingley; Short communications: Governing the supply chain 601; Governance mechanisms for sustainable and consumer-oriented fish channels: An application to Lake Victoria Nile perch fish channels 602; Emma Kambewa; Governance and logistic in the Dutch food processing industry 603; Wijnand van Plaggenhoef and Jacques. H. Trienekens; The influence of the scarcity of water on the complexity degree of the regulatory environment in Brazil 604; Roberto Fava Scare and Decio Zylbersztajn; Environmental-information flows in agri-food chains 605; D.J. Haverkamp and H.J. Bremmers. Short communications: Quality management and improvement 607; Quality management systems as a tool for network development: Case study on potato production 609; Ulla Lehtinen; Quality in supermarket vegetable supply chains in China 610; Hualiang Lu, Jacques Trienekens and Douwe-Frits Broens; Possibilities of quality protection of organic horticultural produce by co-ordination of value adding chains 611; Kathrin Muller, Martin Geyer and Wolfgang Bokelmann; Monitoring plant pests in horticultural production chains: A modelling framework 612; Ilya V. Surkov, Christien Ondersteijn and Alfons Oude Lansink; Institutional arrangements, quality management and producer performance for plantain exports from Costa Rica 613; Guillermo Zuniga-Arias; Short communications: Institutional arrangements 615; Contract analysis: The case of the processing industry and orange growers in Brazil 617; Frederico Fonseca Lopes, Luciano Thome e Castro and Matheus Alberto Consoli; Structure and dynamics of tourism in rural areas: An analysis of the New Institutional Economy view 618; Maria Cristina Angelico de Mendonca and Mario Otavio Batalha; MERCOSUR as a large food supplier in the near future: Seeking the potential and identifying the institutional, organizational, technological and market constraints (focus on Brazil and Argentina) 619; Hector Ordonez, Marcos Fava Neves, Hernan Palau, Sebastian Senesi and Roberto Fava Scare; Must the agricultural enterprise be vertically integrated? 620; Tatiana Vorozheykina; Keyword index 621; Author index 627.