When he was five years old, Russell True was brought to his family's ranch in 1965. As a child, he watched his parents work tirelessly, and after helping on the ranch, Russell began his career in 1982. He celebrated 50 years in dude ranching in 2015 at White Stallion Ranch. He was cofounder and president of the Arizona Dude Ranch Association and has twice been president of the Dude Ranchers' Association, the only multistate dude ranch group, founded in 1926.
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