Table of Contents

Contents List Chapter One. Introduction: The Genre of the Advertisement Chapter Two. Substance and Surroundings Chapter Three. Pictures, Music, Speech and Writing Chapter Four. Language and Paralanguage Chapter Five. Words and Phrases Chapter Six. Prosody Parallelism Poetry Chapter Seven. Connected Text Chapter Eight. Narrative Voices Chapter Nine. Ways of Hearing Chapter Ten. Conclusion: The Genre of Advertisement

Reviews

The Discourse of Advertising is a very readable book that is well suited for undergraduate students whatever their academic background (literature, linguistics, cultural studies, communication studies, etc.). The balance between theory and practice is excellent. Advertising examples are mostly recent, and taken from a variety of supports (e.g. billboards, Internet, TV, magazines). The application of theoretical concepts to ads and literature provides a better understanding of these concepts, and especially allows for the distinction between the two genres. An excellent introductory tool not only to the field of advertising but also to the larger field of discursive studies in general, provided that instructors complete it with examples of ads particularly meaningful for their students..