Bestselling authors Chip and Dan Heath show you how to overcome your brain's natural shortcomings and make better decisions. Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.
Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain's natural shortcomings.
In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people's tendency to be over-confident about how their choices will unfold.
Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions.
Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.
Bestselling authors Chip and Dan Heath show you how to overcome your brain's natural shortcomings and make better decisions. Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.
Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain's natural shortcomings.
In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people's tendency to be over-confident about how their choices will unfold.
Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions.
Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.
Bestselling authors Chip and Dan Heath show you how to overcome your brain's natural shortcomings and make better decisions. Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.
Chip Heath (Author)
Chip Heath is a professor at Stanford Graduate School of Business.
Chip and his brother, Dan, have written four New York Times
bestselling books- Made to Stick, Switch, Decisive and The Power of
Moments. He has helped over 530 start-ups refine and articulate
their strategy and mission. Chip lives in California.
Dan Heath (Author)
Dan Heath is the #1 New York Times bestselling co-author/author of
six books, including Made to Stick, Switch, and The Power of
Moments. His books have sold over four million copies worldwide and
been translated into thirty-five languages. Dan also hosts the
award-winning podcast What It's Like To Be..., which explores what
it's like to walk in the shoes of people from different professions
(a mystery novelist, a cattle rancher, a forensic accountant, and
more). He lives in Durham, North Carolina.
A well-written, thought-provoking book.
*Management Today*
A leader's most important job is to make good decisions, which -
minus perfect knowledge of the future - is tough to do consistently
. . . The Heath brothers explain how to navigate the land mines
laid by our irrational brains and improve our chances of good
outcomes.
*Inc.*
The writing is humorous and often surprising . . . coupled with
their insightful analyses, the book proves particularly
insightful.
*Publishers Weekly*
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