Gary Hennerberg is a veteran marketing professional, equally accomplished in the dual roles of copywriter/creative director and analytic consultant. He has created and overseen hundreds of marketing campaigns that have reached tens of millions of households and businesses around the world. He is in demand as a consultant, speaker, trainer, and author.
Acknowledgements
Introduction
Chapter 1 The Mind and Three Imperatives
Chapter 2 Mind Mysteries
Chapter 3 The Seven Pathways
Chapter 4 #1 Identify the Persona
Chapter 5 Stimulate Emotion
Chapter 6 Calm the Mind
Chapter 7 Position / Reposition
Chapter 8 Storytelling
Chapter 9 Interpret
Chapter 10 Permission to Act
Chapter 11 Mind Pathway Comprehension by Channel
Chapter 12 Coming Full Circle: Pathways as Strategy
Chapter 13 Persona #1: Trailblazers/Early Adopters
Chapter 14 Persona #2: My Brand/My lifestyle/My Growth
Chapter 15 Persona #3: Money Matters
Chapter 16 Persona #4: On Financial Edge
Chapter 17 Persona #5: Right Thing to Do
Chapter 18 Persona #6: Love and Social Relationships
Chapter 19 Persona #7: Adrenaline Seekers: Opportunists
Chapter 20 Persona #8: Safe Players
Chapter 21 Persona #9: Hiding My Compulsion
Chapter 22 Persona #10: Fifty Plus
Chapter 23 Persona #11: Business 8 to 5
>
About the Author
End Notes
CustomerMindCode.com Resources
Show moreGary Hennerberg is a veteran marketing professional, equally accomplished in the dual roles of copywriter/creative director and analytic consultant. He has created and overseen hundreds of marketing campaigns that have reached tens of millions of households and businesses around the world. He is in demand as a consultant, speaker, trainer, and author.
Acknowledgements
Introduction
Chapter 1 The Mind and Three Imperatives
Chapter 2 Mind Mysteries
Chapter 3 The Seven Pathways
Chapter 4 #1 Identify the Persona
Chapter 5 Stimulate Emotion
Chapter 6 Calm the Mind
Chapter 7 Position / Reposition
Chapter 8 Storytelling
Chapter 9 Interpret
Chapter 10 Permission to Act
Chapter 11 Mind Pathway Comprehension by Channel
Chapter 12 Coming Full Circle: Pathways as Strategy
Chapter 13 Persona #1: Trailblazers/Early Adopters
Chapter 14 Persona #2: My Brand/My lifestyle/My Growth
Chapter 15 Persona #3: Money Matters
Chapter 16 Persona #4: On Financial Edge
Chapter 17 Persona #5: Right Thing to Do
Chapter 18 Persona #6: Love and Social Relationships
Chapter 19 Persona #7: Adrenaline Seekers: Opportunists
Chapter 20 Persona #8: Safe Players
Chapter 21 Persona #9: Hiding My Compulsion
Chapter 22 Persona #10: Fifty Plus
Chapter 23 Persona #11: Business 8 to 5
>
About the Author
End Notes
CustomerMindCode.com Resources
Show moreAcknowledgements
Introduction
Chapter 1 The Mind and Three Imperatives
Chapter 2 Mind Mysteries
Chapter 3 The Seven Pathways
Chapter 4 #1 Identify the Persona
Chapter 5 Stimulate Emotion
Chapter 6 Calm the Mind
Chapter 7 Position / Reposition
Chapter 8 Storytelling
Chapter 9 Interpret
Chapter 10 Permission to Act
Chapter 11 Mind Pathway Comprehension by Channel
Chapter 12 Coming Full Circle: Pathways as Strategy
Chapter 13 Persona #1: Trailblazers/Early Adopters
Chapter 14 Persona #2: My Brand/My lifestyle/My Growth
Chapter 15 Persona #3: Money Matters
Chapter 16 Persona #4: On Financial Edge
Chapter 17 Persona #5: Right Thing to Do
Chapter 18 Persona #6: Love and Social Relationships
Chapter 19 Persona #7: Adrenaline Seekers: Opportunists
Chapter 20 Persona #8: Safe Players
Chapter 21 Persona #9: Hiding My Compulsion
Chapter 22 Persona #10: Fifty Plus
Chapter 23 Persona #11: Business 8 to 5
Chapter 24 Persona #12: Did I Matter?,/p>
About the Author
End Notes
CustomerMindCode.com Resources
Gary Hennerberg is a veteranmarketing professional,equallyaccomplishedin the dual roles ofcopywriter/creative director and analytic consultant.He has created and overseenhundreds ofmarketing campaignsthat havereached tens of millions of households and businesses around theworld. He is indemandas aconsultant, speaker, trainer, and author.
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