Calculus for Business, Economics, and the Social and Life Sciences, Brief Edition provides a sound, intuitive understanding of the basic concepts students need as they pursue careers in business, economics, and the life and social sciences. Students achieve success using this text as a result of the author's applied and real-world orientation to concepts, problem-solving approach, straight forward and concise writing style, and comprehensive exercise sets. More than 100,000 students worldwide have studied from this text!
Laurence D. Hoffmann November 2011 I consider myself to be a writer and expositor as well as a mathematician, and these traits led to the original version of this text published in 1975. Before assuming my current position as a Senior Investment Management Consultant with Morgan Stanley Smith Barney, I was a tenured professor of mathematics at Claremont McKenna College, where, on three occasions, I was honored to be the recipient of the Huntoon Award for Excellence in Teaching, a best-teacher award determined by a vote of the students. In addition to my current profession and my ongoing involvement with this text, I serve on the Strategic Planning committee of the Claremont Community foundation and on the Investment Committee of the Rancho Santa Ana Botanic Gardens in Claremont. My wife, Janice, and I love to travel, enjoy music and the arts, have two grown sons, three grandchildren and two Maltese dogs. I am an avid (but average) tennis player, am addicted to the Sunday Puzzle on NPR, and have been trying for several years to become fluent in Italian. Long ago, I received by BA in mathematics from Brown University and my Ph.D. in mathematics from the University of Wisconsin.
A.1 A Brief Review of AlgebraA.2 Factoring Polynomials and Solving Systems of EquationsA.3 Evaluating Limits with L'Hopital's RuleA.4 The Summation Notation
Show moreCalculus for Business, Economics, and the Social and Life Sciences, Brief Edition provides a sound, intuitive understanding of the basic concepts students need as they pursue careers in business, economics, and the life and social sciences. Students achieve success using this text as a result of the author's applied and real-world orientation to concepts, problem-solving approach, straight forward and concise writing style, and comprehensive exercise sets. More than 100,000 students worldwide have studied from this text!
Laurence D. Hoffmann November 2011 I consider myself to be a writer and expositor as well as a mathematician, and these traits led to the original version of this text published in 1975. Before assuming my current position as a Senior Investment Management Consultant with Morgan Stanley Smith Barney, I was a tenured professor of mathematics at Claremont McKenna College, where, on three occasions, I was honored to be the recipient of the Huntoon Award for Excellence in Teaching, a best-teacher award determined by a vote of the students. In addition to my current profession and my ongoing involvement with this text, I serve on the Strategic Planning committee of the Claremont Community foundation and on the Investment Committee of the Rancho Santa Ana Botanic Gardens in Claremont. My wife, Janice, and I love to travel, enjoy music and the arts, have two grown sons, three grandchildren and two Maltese dogs. I am an avid (but average) tennis player, am addicted to the Sunday Puzzle on NPR, and have been trying for several years to become fluent in Italian. Long ago, I received by BA in mathematics from Brown University and my Ph.D. in mathematics from the University of Wisconsin.
A.1 A Brief Review of AlgebraA.2 Factoring Polynomials and Solving Systems of EquationsA.3 Evaluating Limits with L'Hopital's RuleA.4 The Summation Notation
Show moreChapter 1: Functions, Graphs, and Limits1.1Functions1.2The Graph of a Function1.3Lines and Linear Functions1.4Functional Models1.5Limits1.6One-Sided Limits and ContinuityChapter 2: Differentiation: Basic Concepts2.1The Derivative2.2Techniques of Differentiation2.3Product and Quotient Rules; Higher-Order Derivatives2.4The Chain Rule2.5Marginal Analysis and Approximations Using Increments2.6Implicit Differentiation and Related RatesChapter 3: Additional Applications of the Derivative3.1 Increasing and Decreasing Functions; Relative Extrema3.2 Concavity and Points of Inflection3.3 Curve Sketching3.4 Optimization; Elasticity of Demand3.5 Additional Applied OptimizationChapter 4: Exponential and Logarithmic Functions4.1 Exponential Functions; Continuous Compounding4.2 Logarithmic Functions4.3 Differentiation of Exponential and Logarithmic Functions4.4 Additional Applications; Exponential ModelsChapter 5: Integration5.1 Indefinite Integration and Differential Equations5.2 Integration by Substitution5.3 The Definite Integral and the Fundamental Theorem of Calculus5.4 Applying Definite Integration: Distribution of Wealth and Average Value5.5 Additional Applications to Business and Economics5.6 Additional Applications to the Life and Social SciencesChapter 6: Additional Topics in Integration6.1 Integration by Parts; Integral Tables6.2 Numerical Integration6.3 Improper Integrals6.4 Introduction to Continuous ProbabilityChapter 7: Calculus of Several Variables7.1 Functions of Several Variables7.2 Partial Derivatives7.3 Optimizing Functions of Two Variables7.4 The Method of Least-Squares7.5 Constrained Optimization: The Method of Lagrange Multipliers7.6 Double IntegralsAppendix A: Algebra ReviewA.1 A Brief Review of AlgebraA.2 Factoring Polynomials and Solving Systems of EquationsA.3 Evaluating Limits with L’Hopital’s RuleA.4 The Summation Notation
After receiving my undergraduate degree at Harvey Mudd College and
my PhD from Caltech, I joined the Mathematics Department at
Claremont McKenna College, where I have continued to teach,
specializing in calculus, linear algebra, and differential
equations. I love to write, and in addition to this text have
written published texts on engineering calculus and linear algebra.
My wife, Jaqui, and I are active supporters of recording textbooks
for the blind and dyslexic. We also travel whenever we get a chance
and especially enjoy cruising. Our favorite destinations have been
Crete, Barcelona, and Singapore. I’m a lifelong Boston Red Sox, Los
Angeles Lakers, and USC Trojan football fan, and write science
fiction novels in my spare time. We have two sons, a newborn
grandson, and seven cats, although it’s not clear whether we have
the cats or they have us. We also raise foster kittens for a local
shelter until they are ready to be adopted, and yes, three of our
cats are fosters that we could not resist adopting ourselves.
I was born and raised in Cleveland, and started college at Bowling
Green State University in 1984 majoring in creative writing. Eleven
years later, I walked across the graduation stage to receive a PhD
in math, a strange journey indeed. After two years at Franklin and
Marshall College in Pennsylvania, I came home to Ohio, accepting a
tenure-track job at the Hamilton campus of Miami University. I’ve
won a number of teaching awards in my career, and while maintaining
an active teaching schedule, I now spend an inordinate amount of
time writing textbooks and course materials. I’ve written or
co-authored either seven or twelve textbooks, depending on how you
count them, as well as several solutions manuals and interactive
CD-ROMS. After many years as developmental math coordinator at
Miami Hamilton, I share the frustration that goes along with low
pass rates in the developmental math curriculum. Far too many
students end up on the classic Jetson’s-style treadmill, with the
abstract nature of the traditional algebra curriculum keeping them
from reaching their goals. Like so many instructors across the
country, I believe the time is right to move beyond the
one-size-fits-all curriculum that treats students the same whether
they hope to be an engineer or a pastry chef. “Because we’ve always
done it that way” is NOT a good reason to maintain the status quo
in our curriculum. Let’s work together to devise alternate pathways
that help students to learn more and learn better while hastening
their trip into credit-bearing math courses. Since my book (Math in
Our World) is written for the Liberal Arts Math and Quantitative
Literacy market, I think I’m in the right place at the right time
to make a difference in the new and exciting pathways course. I’m
in a very happy place right now: my love of teaching meshes
perfectly with my childhood dream of writing. (Don’t tell my
publisher this – they think I spend 20 hours a day working on
textbooks – but I’m working on my first novel in the limited spare
time that I have.) I’m also a former coordinator of Ohio Project
NExT, as I believe very strongly in helping young college
instructors focus on high-quality teaching as a primary career
goal. I live in Fairfield, Ohio with my lovely wife Cat and fuzzy
dogs Macleod and Tessa. When not teaching or writing, my passions
include Ohio State football, Cleveland Indians baseball, heavy
metal music, travel, golf, and home improvement.
Michael Price is a senior instructor and assistant department head
of mathematics at the University of Oregon in Eugene, Oregon. Both
his undergraduate and graduate degrees are from the University of
Oregon, where has worked as a graduate student and instructor for
the last 9 years. Michael has taught courses in introductory and
intermediate algebra, up through precalculus, statistics, and three
variations of calculus aimed at, respectively, biology/human
physiology, business/economics, and mathematics/physical science
students. As a coordinator for the precalculus sequence at the U of
O and periodically other sequences required for non-math majors,
Michael spends a substantial portion of his time developing and
reinforcing responsible course material for mathematics service
courses. In addition to this textbook, he has also contributed to
supplemental materials and reviews of undergraduate texts in
mathematics.
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