What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life - bottom-line numbers, for instance - but the intangibles: our hopes and fears, our beliefs and dreams. Only stories - scenarios - and our ability to visualize different kinds of futures adequately capture these intangibles. In "The Art of the Long View" the author outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business. Schwartz describes the techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG & E, and the International Stock Exchange.
What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life - bottom-line numbers, for instance - but the intangibles: our hopes and fears, our beliefs and dreams. Only stories - scenarios - and our ability to visualize different kinds of futures adequately capture these intangibles. In "The Art of the Long View" the author outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business. Schwartz describes the techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG & E, and the International Stock Exchange.
Introduction to the Paperback Edition:
The Strategic Conversation -
Broadening The Long View
The Pathfinders Tale
The Smith & Hawken Story: The Process of Scenario-Building
Uncovering the Decision
Information-Hunting and Gathering
Creating Scenario Building Blocks
Anatomy of a New Driving Force: The Global Teenager
Composing a Plot
The World in 2005: Three Scenarios
Rehearsing The Future
Epilogue: To My Newborn Son
Afterword: The Value of a Strategic Conversation
Appendix: Steps to Developing Scenarios
PETER SCHWARTZ is one of the world's leading futurists. He is president of Global Business Network, an international think tank and consulting firm in Emeryville, California, that includes many of the world's leading-edge thinkers about the future, as well as innovative scientists, artists, and business executives. His previous publications include Seven Tomorrows, a book of global scenarios jointly authored with Paul Hawken and Jay Ogilvy.
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